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Google Score Card - Does your website pass the test?
By: Niki Antonio
1. Google considers the anchor text of incoming links and when they were first discovered
2. Google considers the appearance and disappearance of links over time
3. If a new website gets flood of new inboud links, the site will be considered legitimate if some links are from authoritative sites
4. If a stale webpage continues to receive new incoming links, it will be considered fresh
5. Google indicates that incoming anchor text links should contain a variety of different (yet related) key phrases and not be all the same
6. Google might consider links from fresh pages to be more important
7. Google considers links with long life span to be of higher value than links with short life spans
8. Google places more value on a site where link growth remains constant and slow
9. Google might record a distribution rating for all the age of all links
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